Understanding Legalese: Why a Common Law Trademark Might be Enough

All we ever hear about is why it’s important to register your trademark with the federal trademark office to protect your brand. And that may be true for some businesses, but it’s not necessarily true for all businesses, especially the mom-and-pop shops, the freelancers, and other small businesses that have no plans to build a national or international brand, but are instead excited about serving their local communities or existing in their own little corner of the internet.